About. Damn. Time.
So it took 2 weeks of quarantine + social distancing + the power of Facebook ad targeting to get me to (finally) do the damn thing. 10 Hours prior to writing this blog post, I took my first ever online course masterclass. Yes, I’ve invested in masterclasses. & Yes, I’ve been diligently studying online courses—but not ones about online courses. Inception much?
Shoutout to Danielle Leslie, Creator of Course From Scratch, for her epic release: How to turn your unique story & expertise into an online course… and build your #WFA (Work From Anywhere) business.
Here’s what hit home the most.
CUSTOMER THIRST TRAPS:
AKA, people who are here to watch, are here for the show, but don’t engage.
When Danielle spilled the tea on her past mistakes, it basically sealed the deal on a lesson I’m finally ready to share…
3 Years ago, I knew I was going to run an online biz, but I didn’t know I was going to end up pivoting back to my primary IG. I kept thinking to myself: Why am I able to grow anyone’s IG except my own?
It’s posts like this one from 3 years ago that have attracted & locked in followers & likes that no longer serve me. I mean, let’s be real, the people this kind of content appeals to is so far from the community I need to build for my biz. I need to be a role model who uplifts aspiring entrepreneurs, not an Import model wannabe who uplifts something else. 😬
GROWING a following is much easier than FIXING it.
Now, don’t get me wrong… I 100% WILL totally post when I’m #feelinmyself (we don’t sexy-shame here!), but the lesson was to chase the bag, not the clout. Likes & follows don’t add value to my biz, the people who engage with my content do — & that’s exactly who I’m showing up for.
Here’s to the #2020vision & a fresh tribe. Thank you for being part of this journey with me.
Your friendly — & now intuitive — Content Strategist,
Online Course Masterclass
March 2020 Webinar
Hosted by Danielle Leslie, Creator of Course From Scratch